Monday, April 23, 2007

Building a Better Business Card

Business cards are a fantastic marketing tool that no company should go without. To start, business cards provide you with the professional edge that you need when you are out of the office and in the world. Whether you’re on an airplane, at a restaurant or even among friends, business cards are easy to pass out to virtually anyone and even easier for them to keep and remember your business by. Keep in mind, everyone has a wallet.

The key is professionalism. Your business card should embody the following elements:

1) Well Designed Logo – There’s no point to having a business card if you don’t have a logo to put on it. Human beings are extremely visual. Customers will have a much better chance of remembering your business if they identify it with a consistent logo that expresses your business.

2) Information – The address, phone number, email address, fax number and website of your business should be easy to find, easy to read and accessible on your business card. If your card doesn’t inform customers, it’s worthless.

3) Colors – Color choices are incredibly important both aesthetically and financially. Your business cards need to look great, send the right message and be cost efficient to print.

4) Offer Something Unique – Does your business have a catchy slogan? Does your business card stand out from other cards? Having a professionally made business card really can make all the difference in how your business is portrayed.

5) Paper – Splurging on high quality paper can make a huge difference. You need to consider the weight of the paper and the durability. Business cards pass through a lot of hands and are often jammed into wallets. They need to be able to withstand a lot of wear and tear without wearing and tearing.

A good business card can last your company a while, bring in customers and create a professional and reliable image. Don’t settle for mediocrity. Let your company shine through in a well-designed business card.