When you are bombarded with messages everyday, it’s paramount to be able to stand out in a crowd. Consumer brands have struggled with being able to captivate the attention of the public, and as a result marketing efforts have shifted towards getting “in the face” of the buyer.
Face-to-face marketing is more personal and more effective than email, phone calls, and direct mail. Sounds great, doesn’t it? Well, keep in mind that it’s also more expensive and time-consuming. Pricing aside, let’s look at what makes this marketing concept so effective.
A unique face-to-face marketing campaign can create a personalized brand experience that is engaging, stimulating, and memorable. If the consumer is left feeling good about the brand, chances are they will continue to choose your products over your competitors. Can you say "win-win"?
Starmedia is ready to help you bring your brand to life. Contact us today to show you how to incorporate this medium into your existing campaign.