Starmedia Productions

Starmedia is ready to expertly bring your creative vision to the screen. No matter what the project requires - creative development, video and commercial productions, multimedia projects or corporate event supporting materials - our team will find the right solution in conveying your message accurately, creatively and memorably.

Starmedia Productions is a completely integrated television and film production company that has the background, experience and capacity to research, plan and budget your production from corporate videos, instructional videos, television commercials to television pilots, short films and full length motion pictures.

We are a dynamic consortium of the finest local and international talent under one roof ready to initiate the design, creative concept and structure of your project from story board to post editing.

We develop, brainstorm and come up with the idea, present them to you than once you’re convinced proceed to deal with every detail to make your vision a success.

Creativity, originality, passion and expressing clearly your project in a way that moves the viewer is what we specialize in. Capturing the imagination and leaving a lasting impression is what sets Starmedia Productions apart from the others. Starmedia Productions has the talent and creative resources to meet any challenge head-on.

Let us bring your creative vision to the screen. As a full service production facility we have the talent and technology to deliver first class service on target with your budget whatever it may be. Starmedia Productions is ready to hit the ground running with your project to produce a credible, recognized and professionally accomplished work of art. On budget, on time, every time.

StarMedia Case Study: CHRD

At the StarMedia Advertising Agency, the client is always the number one priority. We've worked with clients regionally, nationally and internationally. Through the relationships we foster with our clients, we act as brand and advertising stewards, consistently and creatively producing solutions so that our clients can reap the results.

Here is the Case Study of the Cree Human Resource Development, one of our clients we have been working with in the last year;

The unemployment rate for the Cree population is around 25%, out of a labor force of 7,500. This number is particularly high, well above the federal and provincial averages. This unemployment rate doubles in the 15-24 age demographic.

The CHRD was designed to give the Cree, especially this large segment of jobless youth greater access to the proper resources to find employment. The CHRD wanted to enliven their materials. At Starmedia, our job was to create a strong visual product, well organized for ease of use. With the rich visual tradition in which the Cree culture is steeped, we thought it best to incorporate traditional motifs into a modern look of the CHRD, which would appeal to the Cree labor force.

Designing the CHRD materials became an interesting proposal for Starmedia design. It was our first experience working with the native Cree language, Iiyiyuu ayiimuun. In fact the materials were trilingual as French and English featured as well. The blend of these three languages required smooth lines and carefully modulated colors.

The colors for the material were selected through extensive research of the Cree traditions, and application of this new knowledge to the psychology of color: The greens express the northern boreal forest evoking growth, discovery, and respect. The burnt umbers and oranges of the autumn hearken the fall when folk tales and legends were told in the community. Red was used as a symbol for strength and courage. All of these colors correspond to the deep white background, suggesting the frozen tundra and winterscapes of the northern Quebec climate.

To see more please visit the CHRD Case Study or see other Case Studies on Our Clients page.

Multiplicity… Multiplicity… Multiplicity…

Warning: I am upset.
Warning: This will be a rant.

What is wrong with our society? I mean, COME ON!

Recently it has been brought to my attention that creative advertising firms both in my own country of Canada as well as abroad lack the integrity and intelligence to write their own copy and have instead been directly copying mine… and I mean directly. Oddly enough this subject was brought up the other day in a discussion on Blogcatalog and I replied saying how I sorry I was to hear that fellow bloggers were having their original copy duplicated in other blogs of a similar community without any credit. Later on that day I performed a routine Copyscape check on the websites of the design company I work for and found that the copy I had written for our business’ websites had been ripped off and in some cases, even our designs!

After consoling our weeping designers (I am so sorry Mike, Jai, Marius and Caleb!) who spend hours coming up with their own creative designs for both our websites and our customers and informing our copywriting team that I think they’re top notch, I decided it’s time to take action. Let’s stand up for originality! Let’s scream from balcony tops that in a world of sharing ideas and sparking action, plagiarism is unwarranted, unacceptable and just plain mean.

I think…

If you are a design firm, advertising agency, logo design company, corporate branding firm, etc… you are in the world of creativity. If YOU guys can’t come up with creative ideas, you should be in a different field.

The internet is (unfortunately) filled with scams, thieves, plagiarizers, and more. It’s a sad reality. What upsets me the most is that the people stealing content from our sites own businesses, have full time jobs and supposed to be professionals. These people aren’t teenagers, children or bored. They should be responsible adults. They should be held accountable.

It’s disappointing that we can’t help each other out. There are so many creative people out there. Instead of taking their ideas, use their ideas to generate some of your own. Challenge yourself. If someone is writing about Plagiarism, respond with an article of your own. State your own examples and feelings on the matter. It’s not that hard to be yourself.

More than anything I just think it’s terribly unfortunate. I’m not deluded enough to assume that everything is original. I know pretty much nothing is these days, but some variation on the same old concepts is what helps us step in the future rather than stumbling around in the fog.

I did receive one extremely sincere apology from an advertising firm owner in Canada (thank you), so I am filled with the hope that maybe people can change… or at the very least take responsibility for actions that they may not have done directly, but were involved in.

Copywriting is a difficult field. It is plagued with hard deadlines and the need for creativity on budget and on time. I salute you if you manage to stay in this field and if you manage to stay through your own merit. My hats off to you all.

I would love to know what you think. Please feel free to post your comments and let me know your own experiences or thoughts on this troubling matter.

As always, my email box is open to you as well… kate@starmedia.ca