Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Wednesday, July 9, 2008

Starmedia Productions









Starmedia is ready to expertly bring your creative vision to the screen. No matter what the project requires - creative development, video and commercial productions, multimedia projects or corporate event supporting materials - our team will find the right solution in conveying your message accurately, creatively and memorably.

Starmedia Productions is a completely integrated television and film production company that has the background, experience and capacity to research, plan and budget your production from corporate videos, instructional videos, television commercials to television pilots, short films and full length motion pictures.

We are a dynamic consortium of the finest local and international talent under one roof ready to initiate the design, creative concept and structure of your project from story board to post editing.

We develop, brainstorm and come up with the idea, present them to you than once you’re convinced proceed to deal with every detail to make your vision a success.

Creativity, originality, passion and expressing clearly your project in a way that moves the viewer is what we specialize in. Capturing the imagination and leaving a lasting impression is what sets Starmedia Productions apart from the others. Starmedia Productions has the talent and creative resources to meet any challenge head-on.

Let us bring your creative vision to the screen. As a full service production facility we have the talent and technology to deliver first class service on target with your budget whatever it may be. Starmedia Productions is ready to hit the ground running with your project to produce a credible, recognized and professionally accomplished work of art. On budget, on time, every time.

Monday, May 12, 2008

Trade Show Displays and Marketing Materials: the Perfect Opportunity to Showcase Your Products and Services




Preparing for trade shows

A trade show is meant to showcase and demonstrate new products and services within an industry. When you have members of the press, as well as members of your trade as well as the general public, at some trade shows, you really need to make a strong impact. Of course your company or product is very important, but it’s making people notice it which is really key.

When you’re already investing in space rental, travel and accommodations, it makes sense to invest appropriately in the design and construction of the trade show booth. Starmedia can help you get the best design for your money by finding the right path for your display, and help you decide what size of display best suits your needs. As a full-service advertising agency, we can also help with other promotional materials such as brochures or presentation folders, as well as guiding you which trade shows may be coming up in your industry that you want to promote your company in.


Don’t wait for the last minute

If you’re thinking of entering a trade show a season or two away, it’s a good idea to get in touch today. This will help you judge what sort of investment is required to get a high quality final product, and you’ll avoid any rush charges for printing or shipping of your trade show display. We can create a design that fits with your existing company brand, or if you have no company look, we can suggest one for you.

We can design or redesign your logo and stationery, as well as other promotional materials from informative print materials to items as seemingly minor as a coffee mug, but which people will remember you for. It’s important to have all of these designs work seamlessly together to create a strong brand. Let Starmedia push your image to the next level for your next trade show!

Tuesday, March 27, 2007

I Can Do It Myself! Do I Really Need to Hire Designers?

Imagine a group of construction workers were asked to build an important office building, but they weren’t being supplied with any blueprints. The effect would be disastrous! Not only would they not know the specifications of the building, but there would also be mayhem as the workers each had their own way of working on the construction project. Although it is difficult to estimate the exact Return on Investment or ROI of a particular design campaign, it is possible to show the effects design has on advertising and how those effects do, in fact, change a business’ ROI for the better.

The two biggest problems that many businesses face when deciding on whether or not to spend money on design are:

1) Shortage of Time
2) Lack of Money

No one wants to “throw away money” on something they believe they are capable of themselves. Unlike the medicine or law professions for example, design appears to be something even a regular Joe is capable of. With the ever expanding market of “how to” books being released daily, everything seems well within grasp. So why spend money and “waste time” on hiring a design firm to handle your advertising when you can do it yourself?

A lot goes into design that the how-to books can’t begin to explain. Before the actual design process even begins, a lot of research must be performed. The designers need to know not only information about the business they’ve been hired to design for, but also about the competitors and the market. Other factors play into the designing process as well, including color research and image research. Since humans respond better to colors and images, it is important that the designers choose colors and images that are positive and that are appropriate to the business’ market. Once this process is complete, then the brainstorming process begins. Designers rarely work independently. Discussing ideas with other designers gives the design a fresh look and augments its ability to increase a business’ ROI. A good design firm will keep you, the business, involved throughout the design process. By getting extra information from you about how your business functions and what your clientele is like, designers are able to match their designs to your customer base. The most important aspect is a solid focus on the customer. Giving the customer exactly what they want always shows in your ROI.

Like anything else, setting solid goals is the key to discovering whether or not design will pay off for your business. The effects of design on your ROI are long term and won’t appear over night. It takes time for a brand to embed itself in the minds of your customers and potential customers. This is why having strong goals will help your business discover what is working effectively and what can be replaced. From Coca-Cola’s ™ red cans and labels to the golden arches of McDonald’s ™, solid designs create lasting brands. Take a little extra time and spend a bit of money on something that has the potential to bring in lasting profits and notability to your business. Leave the “do it yourself” mentality to gardening and home renovations.

And if I've managed to sway you, then I'm thrilled and would love to hear from you. Yes, I'll even take your order - toll free: 1.866.816.5646 or email me!