Starmedia Productions

Starmedia is ready to expertly bring your creative vision to the screen. No matter what the project requires - creative development, video and commercial productions, multimedia projects or corporate event supporting materials - our team will find the right solution in conveying your message accurately, creatively and memorably.

Starmedia Productions is a completely integrated television and film production company that has the background, experience and capacity to research, plan and budget your production from corporate videos, instructional videos, television commercials to television pilots, short films and full length motion pictures.

We are a dynamic consortium of the finest local and international talent under one roof ready to initiate the design, creative concept and structure of your project from story board to post editing.

We develop, brainstorm and come up with the idea, present them to you than once you’re convinced proceed to deal with every detail to make your vision a success.

Creativity, originality, passion and expressing clearly your project in a way that moves the viewer is what we specialize in. Capturing the imagination and leaving a lasting impression is what sets Starmedia Productions apart from the others. Starmedia Productions has the talent and creative resources to meet any challenge head-on.

Let us bring your creative vision to the screen. As a full service production facility we have the talent and technology to deliver first class service on target with your budget whatever it may be. Starmedia Productions is ready to hit the ground running with your project to produce a credible, recognized and professionally accomplished work of art. On budget, on time, every time.

StarMedia Case Study: CHRD

At the StarMedia Advertising Agency, the client is always the number one priority. We've worked with clients regionally, nationally and internationally. Through the relationships we foster with our clients, we act as brand and advertising stewards, consistently and creatively producing solutions so that our clients can reap the results.

Here is the Case Study of the Cree Human Resource Development, one of our clients we have been working with in the last year;

The unemployment rate for the Cree population is around 25%, out of a labor force of 7,500. This number is particularly high, well above the federal and provincial averages. This unemployment rate doubles in the 15-24 age demographic.

The CHRD was designed to give the Cree, especially this large segment of jobless youth greater access to the proper resources to find employment. The CHRD wanted to enliven their materials. At Starmedia, our job was to create a strong visual product, well organized for ease of use. With the rich visual tradition in which the Cree culture is steeped, we thought it best to incorporate traditional motifs into a modern look of the CHRD, which would appeal to the Cree labor force.

Designing the CHRD materials became an interesting proposal for Starmedia design. It was our first experience working with the native Cree language, Iiyiyuu ayiimuun. In fact the materials were trilingual as French and English featured as well. The blend of these three languages required smooth lines and carefully modulated colors.

The colors for the material were selected through extensive research of the Cree traditions, and application of this new knowledge to the psychology of color: The greens express the northern boreal forest evoking growth, discovery, and respect. The burnt umbers and oranges of the autumn hearken the fall when folk tales and legends were told in the community. Red was used as a symbol for strength and courage. All of these colors correspond to the deep white background, suggesting the frozen tundra and winterscapes of the northern Quebec climate.

To see more please visit the CHRD Case Study or see other Case Studies on Our Clients page.

What's Your Favorite Color?

What’s your favorite color? It’s a question we’ve all been asked at least once in our lives and yet it remains one of those ever-changing notions. Very few people understand why they have certain alliances with colors. Whole research programs have been devoted to the study of colors and how they affect our moods and moreover, our drive to consumerism. Color Psychology dictates that human beings will respond faster and more intensely to colors than to words. Colors exist everywhere around us, and regardless of whether or not you’re aware of it, they have a strong effect on how we feel, how we work and what we want. People work harder in rooms painted with red and the majority of gyms have blue mats and paint to encourage motivation and add a calming influence. There are colors, however, with negative aspects. For example: orange is positive when used in small amounts, but it is also statistically one of America’s least favorite colors.

As such, serious time and effort should go into planning out what logo is best suited to your growing company. Your logo speaks to your customers before you’ll ever get a chance to and so you want it to send out the right message. While the main focus of logo design centers on designing an image that truly captures what your company stands for, it is also important to remember those seemingly smaller details that go into producing the perfect design. Inadvertently using a negative color in your logo design could result in the loss of customers. This is where serious Color Research fits into your branding process. Color Research is a professional service, which provides you with a detailed report of what colors work best with your services or products. Professional color specialists will ask the hard hitting color questions and provide you with the answers you need. What colors are best suited to your logo design and your company? Do your logo design colors work globally, or merely within North America? Which color choices will excite your customers? Which ones will drive them to your competitors?

Color specialists will determine which colors speak positively to your brand and which ones will hinder it. While it is easy to find numerous pages of information about Color Psychology online, it is significantly more difficult to decipher the information and to find reports on which colors bring negative aspects to your company. The effects of color on logo design have shown to be instrumental in the success of your company. Color Research is definitely a worthwhile investment. To find out more information about Color Research or how the Psychology of Color can affect your business, please email us at info@starmedia.ca or call toll free: 1-866-816-5646 to speak to someone now... a real person!

What the heck is SEO anyway?

The Internet has come a long way since the days when we thought it was absolutely astounding that we didn’t have to walk through deep snow in the winter to send out letters to our grandmothers, friends and parents. Now everything in our ever-growing society has some online connection and the Internet has become a saturated and complicated place for a newbie website owner. Yes, I am getting to the point, which is SEO. SEO stands for Search Engine Optimization, but before we get into the nitty gritty of what that means for you and your website, let’s first start with the simple (perhaps stupid) question of what is a search engine and what does it do?

Search engines allow you, as the user, to find what it is you are looking for online. One of the most popular search engines out there right now is Google; however there are some other larger options such as: Yahoo, Altavista and MSN. Search engines operate by using a program which sends out “robots” to find all of the websites that have the search words you typed in. These search words are called “keywords.” So what do keywords do for you as a website owner? Well to start, keywords help your customers find your website. In order to get your website above others in the same category as you, you’ll need to know a thing or two about SEO.

1) SEO requires a little bit of common sense. It is not merely enough to tack on a bunch of keywords onto your website; you will also need to know which keywords will be the most successful for your site. This is where the “common sense” comes in. There are millions of websites out there, probably thousands that have the same basic content as yours, so you’ll need to find another way to rank above the crowd. Find very specific words that describe your product. For example: John is selling funky-flavored ice cream. The keywords for his website would be: funky-flavored ice cream, specialized ice cream, new flavors, creative flavors, fun ice cream, etc. This would get him a higher ranking than using the basic keywords like: ice cream, good ice cream, ice cream cones, etc.

2) Know your competitors. This is a must in business and it works no differently online. If you know your competitors and their keywords, it’ll make it easier to come up with different ones that stand out. You can see your competitors’ keywords by right clicking on their website and then selecting the option “view source”, the keywords will be located on the top of that file.

3) Ask your friends. Tell your friends you have a website about say, funky-flavored ice cream. Ask them what they would search for if they wanted to find it. This will help you to realize what kinds of keywords your customers would type into a search engine to try to find your site. These keywords should be listed on your website so that it will come up when someone types them in.

4) Write articles. If you write lots of articles that are keyword-enriched (filled with your keywords) you will rank higher on the search engines. Every time the search-bots are looking for the keywords a user types in, your page will come up. If you have ten pages with the words “funky-flavored ice cream” on them, it will come up ten times. Know when “do-it-yourself” ends. While it is great to be independent and get things done yourself, it is also a good idea to understand that you might need some help. Proper SEO requires a lot of work and a lot of time. If you’re already bogged down running your company, it is often a good idea to get some help. A good SEO company can dramatically increase your ranking and keep your site at the top of the search engine lists. To find out how to increase your ranking through effective SEO, drop us an email at: info@starmedia.ca.