What's Your Favorite Color?

What’s your favorite color? It’s a question we’ve all been asked at least once in our lives and yet it remains one of those ever-changing notions. Very few people understand why they have certain alliances with colors. Whole research programs have been devoted to the study of colors and how they affect our moods and moreover, our drive to consumerism. Color Psychology dictates that human beings will respond faster and more intensely to colors than to words. Colors exist everywhere around us, and regardless of whether or not you’re aware of it, they have a strong effect on how we feel, how we work and what we want. People work harder in rooms painted with red and the majority of gyms have blue mats and paint to encourage motivation and add a calming influence. There are colors, however, with negative aspects. For example: orange is positive when used in small amounts, but it is also statistically one of America’s least favorite colors.

As such, serious time and effort should go into planning out what logo is best suited to your growing company. Your logo speaks to your customers before you’ll ever get a chance to and so you want it to send out the right message. While the main focus of logo design centers on designing an image that truly captures what your company stands for, it is also important to remember those seemingly smaller details that go into producing the perfect design. Inadvertently using a negative color in your logo design could result in the loss of customers. This is where serious Color Research fits into your branding process. Color Research is a professional service, which provides you with a detailed report of what colors work best with your services or products. Professional color specialists will ask the hard hitting color questions and provide you with the answers you need. What colors are best suited to your logo design and your company? Do your logo design colors work globally, or merely within North America? Which color choices will excite your customers? Which ones will drive them to your competitors?

Color specialists will determine which colors speak positively to your brand and which ones will hinder it. While it is easy to find numerous pages of information about Color Psychology online, it is significantly more difficult to decipher the information and to find reports on which colors bring negative aspects to your company. The effects of color on logo design have shown to be instrumental in the success of your company. Color Research is definitely a worthwhile investment. To find out more information about Color Research or how the Psychology of Color can affect your business, please email us at info@starmedia.ca or call toll free: 1-866-816-5646 to speak to someone now... a real person!