Familiarity. The Muppets are recognized worldwide. Popular television shows such as The Muppet Show, Sesame Street and Fraggle Rock were highly rated and syndicated. The Muppets were in books, on television, in the movies and on our lunchboxes. They defined a generation and more than that, they made us laugh. Whether it is subconscious or not, we trust the Muppets. If you can use your advertising icon to create a feeling of trust between your company and your customers, you will make money.
Nostalgia. We love to remember the “good ol’ days” when things were simple and fun. We fondly recall the moments when families crowded around the television and watched Kermit peak out from behind the Muppets famous red curtain or see Bert and Ernie banter on Sesame Street. When we see them on tee shirts and posters, we want to involve them in our lives once again. The 2000s are all about nostalgia. Instead of defining our generation through something new, we are looking back to the past. The sooner we realize this, the better our marketing campaigns will become.
Laughter. We are much more likely to spend money on things that bring us joy. Advertising loves to play this up. Make your customers laugh and you’ll have them focusing on your campaign and not thinking about the money that they’re about to spend. From the “manamana” song to the geriatrics shouting from their opera box, the Muppets bring a smile to our faces and convince us that they’re worth spending money on.
We can learn a lot from the Muppets about advertising tricks and how to run a successful advertising campaign. The Muppets inspired us. Not only to spend money, but to be better people and to share a laugh with friends and family. Today let us remember a man who was passionate about puppets; a man who brought us Kermit the Frog, Miss Piggy and a whole group of friendly, funny and sometimes sarcastic characters who we will always fondly remember.
Muppets as Advertising Icons
A photo journey of some of the Muppets advertising campaigns...
3. Miss Piggy shows that "pigging out" on Pizza is fun at Pizza Hut™.
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