Friday, May 11, 2007

Top 5 Reasons Top 5 Lists Are SEO Effective Copywriting

Search Engine Optimization, or SEO as it has been dubbed by its followers, is like the Salem Witch Trials. Everyone is scrambling to find the perfect SEO plan and yet no one is exactly sure what SEO is or how it works. Instead we stand on street corners and scream out “there’s an idea!” and the idea starts running. Okay, maybe it’s not as dramatic as all that, but there definitely is something enticing about search engine optimization that we love to hate. Yes, I am getting to my point. People have been spouting lately that having top five lists is SEO effective copywriting, so in the spirit of trial-and-error, here are my top five reasons why top five lists are SEO effective copywriting.

1 – People don’t like to read. The thought depresses me, but unfortunately in today’s technologically savvy society, there is just an over abundance of information hitting people every day (especially in advertising) and so to defend ourselves, we no longer care to read. If you want attention, you’re going to have to be brief. This is why slogans and taglines are so popular.

2 – Keywords, keywords, keywords. Top five lists can simplify everyone’s lust to find the perfect keywords. Mine for example would be advertising, design firm, logo design, website design… the list goes on (and now this page will be ranking higher…) It’s easier to put your keywords all in a neat list and build copy around it. Sad isn’t it? I think so.

3 – If you bold it, they will read. This one speaks for itself and yet no one seems to notice. If people don’t read and you want to highlight keywords then bolding text is the best way to go. Heck, go with it anyhow. Bolding text makes it a) stand out to readers and b) helps search engines pick it up.

4 – Keep it short and sweet. Okay, I suppose sweet doesn’t matter, but once again, and I can’t stress this enough, no one (short of me and apparently you) reads, so having brief content gets your point across, especially in advertising. Copywriting is made to sell. People won’t think about buying your product if they have to read five pages of content to get to your main tagline, slogan or selling point.

5 – Text link it all up. If you have more to say, but are trying to be concise, use text links. Then if your reader is interested in knowing more, they can move on to another article by you on the same topic. This creates a web of articles and keeps users interested in your website/blog.

Keep in mind that SEO techniques are similar to Salem’s original “witches.” We don’t know what’s an effective SEO tool and what isn’t. Stay calm, try some and see what works for you and what doesn’t.

As always, if you have questions or comments about SEO, please drop me an email at or call us toll free at 1.866.816.5646. We’d love to help!


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